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Wolff Set to Sell Stake Valuing Mercedes Formula 1 Team at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided Mercedes to record-breaking achievements in Formula 1

Mercedes team principal Toto Wolff is engaged in final negotiations to offload part of his ownership stake in the Mercedes F1 outfit.

This transaction values Mercedes at £4.6bn – an unprecedented figure for an F1 team – following the McLaren team was appraised at £3.5 billion in an adjustment to corporate structure last September.

Wolff, who owns a 33% stake of the Mercedes F1 operation, plans to divest a stake approximately five percent.

The 53-year-old will remain as team principal and CEO should the deal proceed.

Ownership Breakdown

The other shareholders in Mercedes F1 are Mercedes-Benz and chemicals giant Ineos, who each also own one-third of the company.

An official representative stated: "We will be making no comment on this. The governance of the team will remain unaltered, and each shareholder are dedicated to continued achievements of the brand in F1."

Valuation Growth

This arrangement would represent a substantial rise in value of Mercedes F1 since Ineos Group acquired its share for £208 million in 2022.

This surge demonstrates the growth in valuations of Formula 1 outfits recently as a consequence of the increasing appeal of Formula 1 around the world.

This was also seen in the box-office performance of the F1 movie featuring Hollywood star Brad Pitt, which was released in summer 2023 and earned over $630m (£458m) at the box office.

The film represents Pitt's most successful film and the highest-earning sports movie ever released.

Current Standings

Mercedes are second in the team standings, trailing McLaren Racing, with three races left this season.

Their lead driver British driver George Russell has won 2 of the 21 races this year and is in fourth place in the individual standings behind McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes won a unprecedented eight consecutive constructors' championships and seven drivers' titles, six won by Lewis Hamilton and one by Nico Rosberg, between 2014 and 2021.

JF
The writer

Jeanne Fuentes

A gaming industry analyst with over a decade of experience in UK bingo markets, specializing in regulatory trends and consumer behavior.

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